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We are a consulting group of proven startup advisors with skill sets including Product, User Experience Design, Marketing, Technology & Artificial Intelligence (AI).
We work as an extension of our clients to help fill the founder skills gap in order to help them innovate and grow.
We can help identify new opportunities for differentiation and commercialize those ideas by creating go-to-market strategies that scale.
We can adapt to work with early stage startups, growth stage companies, and large enterprises alike. And we have extensive experience across the Southeast Asia region.
experience matters
Just a few brands we have worked with...
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how we can help
Just some of what we do...
The smartest leaders know what they know and know what they don't. We're a team of proven startup advisors who bring innovative products and marketing solutions to market.
Early Stage Companies
We transform initial traction into a trend of growth. We dive deep to understand your customer, internal process, and technical situation and then help you build systems that create scale.
Growth & Enterprise
We partner with senior leadership and map the next strategic move to meet business objectives. This can include enhancing existing products, developing new products or launching new markets and marketing programs.
Venture Capital Firms
We accelerate early stage investments by supporting the fund's founders and improving portfolio performance. We act as interim CXO's/SVP's, leveraging our experience and networks to solve problems related to revenue and scale.
the advisors
Just a bit about us...
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Mark Reilly
Advisor | Product
Mark founded Founderup and has spent over 15 years developing products for brands across North America & Southeast Asia. Canadian by birth, he got his start agency-side working with multi-national brands like Dyson, developing digital marketing strategies. He moved to Southeast Asia in 2012 and has since helped scale tech startups in the region such as Wego, Lazada (Alibaba), Eatigo (Tripadvisor) and PropertyGuru.
careers
Business Intelligence Analyst – Based in Thailand
Location: Bangkok, Thailand
Type: Full-time | Hybrid
Industry: Consulting | E-commerce | Startups
Experience Level: Mid to Senior
Are you a data-driven professional with a passion for uncovering insights that shape strategic decisions? Founderup, a consulting group of seasoned startup advisors, is seeking a Business Intelligence Analyst based in Thailand to support high-impact initiatives across Asia.
At Founderup, we bring together deep expertise in Product, User Experience Design, Marketing, Technology, and Artificial Intelligence (AI). We work as an extension of our clients’ founding teams—bridging critical skill gaps to accelerate innovation and growth.
This role offers the opportunity to work closely with startups and enterprises alike, transforming complex data into meaningful insights that drive business success.
What You’ll Do
• Lead independent research and analytics projects focused on e-commerce and startup trends in Asia.
• Use AI-powered tools to automate data workflows, generate insights, and support client decision-making.
• Build and maintain dashboards, reports, and models that translate complex data into clear business narratives.
• Collaborate with consultants and client teams to deliver actionable recommendations.
• Stay ahead of emerging technologies and market dynamics in digital commerce.
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What We’re Looking For
• 3+ years of experience in BI, analytics, or research roles.
• Strong command of tools like Power BI, Tableau, SQL, Python, and AI platforms (e.g., ChatGPT, DataRobot).
• Self-starter with excellent research skills and a strategic mindset.
• Deep understanding of e-commerce platforms, SNS, D2C models, and startup ecosystems in Asia.
• Good command of English; Thai language skills are a plus.
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Why Join Us?
• Work with leading brands and startups shaping the future of commerce.
• Be part of a collaborative, innovative team that values autonomy and impact.
• Competitive salary, flexible work setup, and opportunities for growth.
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Interested?
Apply now or connect with us directly on LinkedIn. Let’s turn data into strategy.
#BIAnalyst #ThailandJobs #Ecommerce #Startups #AI #Consulting #APMEA #DataAnalytics #BusinessIntelligence
let's talk
You've learned a little bit about us‒now, let's talk about you. No matter what your business objectives are, we're ready to work with you to make them a reality.
Head Office: 25/1 Veranda Ville, Phra Khanong, Khlong Toei, Bangkok 10110